Matt Smith, the visionary Founder and CEO of B2BIMG, brings 25 years of unparalleled experience across finance, marketing, and communication to the global stage. As a Fellow member of both the Institute of Chartered Accountants and the Chartered Institute of Marketing, Matt's breadth of expertise is a testament to his deep understanding of these intersecting fields. From his early training at PwC to working with leading entrepreneurs around the world, there is little that Matt has not seen or experienced.

In 2017, Matt's entrepreneurial spirit led him to spearhead a management buyout of BDB, a pivotal moment that set the stage for unprecedented growth under his leadership. His strategic vision and unwavering commitment to the company's success culminated in the sale of the business in 2021, transitioning BDB to become 100% employee-owned. Matt continues to play an active role as Executive Chairman, guiding the company with his seasoned expertise.

B2BIMG is Matt's brainchild, born out of a desire to foster meaningful collaboration on the global stage. His vision for the agency network is one of egalitarian ownership, where influence is shared, and a cohesive vision unites all members. Matt believes that true progress and innovation can only be achieved through a diverse and inclusive environment, where every voice is heard and valued.

Matt's professional journey is characterised by a consultative and human approach. His ability to blend financial acumen with marketing prowess has consistently driven successful outcomes for clients and businesses alike. He is dedicated to building strong, lasting relationships, and his leadership is marked by a genuine commitment to the success and well-being of his team.

Under Matt's guidance, B2BIMG is poised to make a significant impact on the global B2B marketing landscape. His emphasis on equable ownership and collaborative success ensures that B2BIMG is not just a network, but a thriving community of innovators and leaders.

Tamara’s journey from apprentice to CEO is a testament to her dedication, passion, and relentless pursuit of excellence. Having joined SPS MARKETING, one of Europe’s leading B2B agencies, in 2010, Tamara has steadily risen through the ranks, becoming a member of the management team in 2018. Her expertise lies in developing customized creative concepts and digital strategies that create impactful digital customer experiences.

Tamara’s experience at SPS MARKETING has honed her skills in visual design and target-group-specific communication. Her proactive approach and innovative ideas have consistently led to new responsibilities and opportunities within the agency. Her focus on customer consulting and digital strategies is complemented by her commitment to efficiency and a comprehensive approach.

As President of B2BIMG, Tamara brings her wealth of experience, innovative mindset, and human-centric approach to the global stage. She is committed to fostering a diverse, equitable, and inclusive culture, ensuring that B2BIMG continues to thrive and innovate. 

Tamara’s leadership is characterized by her consultative and professional demeanor, always striving to deliver exceptional results for clients while nurturing the talents and aspirations of her team.